
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Anna Cajot Published April 10, 2026 in Brain Circuits • 3 min read
When emotions run high and the negotiation more closely resembles a power struggle than an effort by both parties to reach an agreement, one of the best ways to break the deadlock is to de-escalate by taking the tension out of the room. De-escalate by:
Remember: Nonverbal reinforcement, when used to reward and reciprocate, is just as powerful as verbal affirmation. If the opposing party begins to relax their stance, it’s important to respond in kind, mirroring their posture, softening your tone, and maintaining a neutral or pleasant facial expression.
Trust is one of the main components of successful high-stakes negotiations. As the stakes rise, so does the complexity of trust. Re-establish trust by:
Remember: In some cultures, trust is based on pedigree or reputation, while in others it’s established through demonstrating competence. The brain constantly evaluates trust, so it must be shown and not simply claimed.
If formal negotiations are no longer effective, you need an additional communication channel. Such “backchannel” negotiations are informal, off-the-record discussions that occur alongside formal negotiations. How to do it:
Remember: While backchannel negotiations are a powerful tool, it’s vital to ensure that nothing said or done during formal negotiations creates unnecessary hostility. A “scorched-earth approach,” where relationships are damaged beyond repair, can harm a negotiator’s reputation and make it nearly impossible to resume discussions.
Deadlocks arise when both parties have tested each other’s limits to the point where you have to shift the focus from dominance to resolution. To break the impasse, de-escalate, build trust and use back channels to find a way to move forward.

International Director at the Schranner Negotiation Institute
Anna Cajot is the International Director at the Schranner Negotiation Institute, where she leads a think tank focused on high-stakes negotiations and high-performance leadership. She provides senior executives with a comprehensive support system, offering access to an exclusive network of the world’s top negotiation experts to help them navigate and lead complex negotiations with confidence and success.

3 hours ago • by Prashant Saxena in Brain Circuits
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

April 15, 2026 • by I by IMD in Brain Circuits
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

April 14, 2026 • by Cyril Bouquet in Brain Circuits
Cyril Bouquet shows how to improve your return on AI investment by matching your strategy to your organizational reality and selecting among four different AI innovation approaches....

April 9, 2026 in Brain Circuits
Are you scaling or just burning cash? Learn how to validate demand, use data, forecast growth, and focus your strategy to build a sustainable, profitable business....
Explore first person business intelligence from top minds curated for a global executive audience